Southbreak

The SMART team was appointed by Lacy Group to create the new branding for their most recent Gold Coast development, Southbreak. The name and creative direction was born out of the location, situated in North Kirra, nestled among world-class surf breaks. The style truly highlights the last pocket of the nostalgic Gold Coast, blended with contemporary design. My role included designing the initial branding concept and naming solution which lead to the finessing of the branding by the whole creative team. The brand was then rolled out over various assets, including brochure, website, hoarding, signage and digital.