RWSP Group

KK&O. Agency collaborated with the Ray White Surfers Paradise Group on a refreshed brand strategy, and the aim of the brand redevelopment was to solidify the RWSP Group footprint, reach and legacy on the Gold Coast. The role of the agency was to establish the brand hierarchy and evolve the group brand persona, tone of voice and culture within the existing Ray White brand framework. RWSP Group are uniquely positioned to offer boutique, personalised client service, with the added advantage of being a part of the largest real estate network in Australasia.

With input from both the RWSP Group and Ray White Australia, the team was able to bring to life a vision that speaks to RWSP Group's indisputable strength in the marketplace.