Jenolan Caves
Jenolan is its own destination, hidden from the surrounding world. A special place defined by its own wonderment.
In partnership with Ribbon Gang Media Agency, we collaborated on a brand refresh for Jenolan Caves. The existing branding was not consistent across their marketing material, and there was a need to ensure that they were consistent across every visitor touchpoint; to present as one team, one Jenolan experience and present a unified identity across all facets of the business and community. My role was to re-design and develop a new brand identity, including brand visualisation, logo development, typography, brand guidelines and marketing collateral.
The result was a completely transformed identity for Jenolan Caves — encapsulating the feeling as you leave behind the ordinary and enter an enchanted world illuminated with wonder, captivating heritage and rare wildlife. Inspired by a feeling of intrigue, and ensuring you feel a greater connection with the natural and cultural world because of your life-changing Jenolan experience.
Jenolan is its own destination, hidden from the surrounding world.
A special place defined by its own wonderment.
Jenolan holds its history and awakens curiosity, thanks to its timeless and ethereal charm.
The culture, caves, history and wildlife are ours and yours to protect.
The offering of culinary delights, the perfect setting to reconnect.
The comforting lodgings, the ideal place to recharge.
Jenolan Caves. A world of its own.
Work produced with Ribbon Gang Media Agency
Creative Director – Henry Simmons
Art Director & Designer - Chloe Hay