The Fraser Foundation

The Fraser Foundation aims to provide financial assistance to aspiring educators seeking a rewarding career that shapes the minds of future generations. The foundation provides grants and scholarships to successful applicants with access to tertiary studies and research in the field of Early Childhood Education. Its founder, Jae Fraser — the Managing Director of The Scholars Group, a specialised management and consultant company, as well as Little Scholars School of Early Learning Centres — approached KK&O. Agency to create a beautiful and bold brand for the foundation. My role involved art directing the creative concepting, logo & icon design, developing the overall look and feel of the brand, including full brand guidelines. The brand was then rolled out over various marketing collateral featuring brochures, printed launch event material, website and digital assets.