Arabella Oxley

Huon Property Group appointed SMART to create the branding for their latest development in Brisbane. The name pays homage to the history of Oxley, as Arabella was the mother of John Oxley - an explorer of the nineteenth century. The hand painted brush strokes and positioning statement text graphic were custom created to give the development a look and feel unlike any other in its category. My role in the creative development entailed the the creative concepting, logo design, custom text graphic, overall look and feel of the brand and naming solution. The brand was then rolled out over various marketing collateral including brochure, printed sales material, website and digital assets.